Despite the fact that the vast majority of cell phone users have Androids, Android apps often lack the polish of their iOS counterparts, as Developers build for iOS first.

To help highlight the potential of building on Android, this campaign needed to communicate what app quality means in a way that resonated with both business leads and developers alike, two user groups with different goals and motivations for projects.

We built a system founded on Android’s illustration style, anchoring on themes of Developer quality and excellence.